How to review an app-store screenshot sequence before release
How to diagnose an underperforming screenshot set: review it at thumbnail scale, find the frame where attention stops, and separate a screenshot problem from a listing problem.
Shipshot guides
ASO Guides
Practical notes for planning app screenshots, checking localization, reviewing store targets, and preparing manual store-ready exports.
From the blog
7 guides about app screenshots, localization, targets, and release workflows.
What to review before you change an app-store screenshot set
How to change a live screenshot set so the result means something: archive the baseline, change one nameable thing, avoid a noisy window, and set a reversion condition first.
How to review an app-store screenshot sequence
A frame-by-frame method for sequencing store screenshots: give every frame one job, split the mechanism from the differentiator, answer a real objection, and close deliberately.
How to plan a clear app-store screenshot variation
A ranked order for screenshot changes when you only get one: the first caption, then the screen behind it, then the order of the frames, and visual styling last.
How to adapt an app-store screenshot set for a specific audience
How to adapt a screenshot set for one audience: continue the promise they arrived with, change emphasis rather than claims, and count the maintenance cost of every variant.
How to plan a Google Play screenshot variation
How to plan a Google Play screenshot variation you can learn from: make the difference noticeable, vary one thing, satisfy the format and aspect-ratio rules, and pick a quiet window.
How to prepare a Google Play feature graphic
How to prepare a Google Play feature graphic at 1024×500: build to the fixed size, keep focal content away from croppable edges, use very little text, and avoid treating it as a screenshot.