One price, explained

Free is the whole editor with a bounded output, not a demo of one. Every store size is free, every preflight rule is free, and the first complete set any account exports carries no watermark. Paying removes the bound.

Free

The whole editor, every store size, every preflight rule.

Freeforever, with no card

The full editor: layers, transform handles, snapping, alignment guides, device frames, design tokens, undo that cannot destroy the document
Every store size Shipshot exports. None of them is a paid feature
Every preflight rule, live on the document, for every target the set lists
1 project
1 complete unwatermarked export. Every export after that carries the Shipshot watermark — and the canvas shows it while you design, so there is nothing to discover at the download
3 rounds of Suggest copy: describe your app once and Shipshot writes three headline-and-subtitle pairs for every screen. Nothing on the canvas changes until you pick one
No account needed to start, and no card to export

Licence: use the images on your own App Store and Google Play listings, forever, with no attribution.

Open the editor

Indie

Everything in Free, unmetered, with no watermark.

$12.00 USDper month

$115.00 USD per year — 20% less than paying monthly

Unlimited projects
No watermark on any export, ever
Unlimited rounds of Suggest copy, with no counter
Everything in Free

Licence: use the images on your own listings and on listings you publish for a client you bill.

What each plan lets you produce

Capabilities by plan. Nothing here is a quota on how many screenshots or projects you may make.
Capability	Free	Indie	Studio	Agency
Store sizes (6 slots)	Every one	Every one	Every one	Every one
The full editor	Yes	Yes	Yes	Yes
Live preflight on every rule	Yes	Yes	Yes	Yes
Screenshots per set	The store's own limit	The store's own limit	The store's own limit	The store's own limit
Projects	One	Unlimited	Unlimited	Unlimited
Watermark-free exports	The first complete set	All	All	All
Suggest copy	3 rounds	Unlimited	Unlimited	Unlimited
A/B testing automation	—	—	Not built yet	Not built yet
Direct publish to both stores	—	—	Not built yet	Not built yet
Teams and client workspaces	—	—	—	Not built yet
REST API, CLI and CI	—	—	—	Not built yet

No row above meters a screenshot or a project on a paid plan, and no store size is behind one. If a size the stores require is missing from a plan, the plan cannot do the job — which is a thing to find out before you pay, not after.

Not for sale yet

Two tiers Shipshot intends to sell and does not sell today. They are here with their prices because a plan you cannot see is one you cannot plan around — and with no buy control, because selling a feature that does not exist is the one thing this product will not do. Each says what is missing; the changelog records what has actually shipped.

Studio

Everything in Indie, plus the loop that tells you which set won.

Not for sale yet

Not for sale yet. Studio is the store experiment loop — App Store Product Page Optimization and Play guided experiments — and Shipshot cannot talk to either store's API yet. Nothing here is built.

$29.00 USDper month

$278.00 USD per year — 20% less than paying monthly

A/B testing automation: App Store Product Page Optimization and Play guided experiments, driven from the set you designed
Direct publish to both stores
Everything in Indie

Licence: use the images on your own listings and on listings you publish for a client you bill.

The price above is what Studio will cost. Until it ships, the changelog records what has actually shipped.

Email me when Studio lands

Agency

Everything in Studio, for a team with more than one client.

Not for sale yet

Not for sale yet, and after Studio. Agency needs accounts that hold more than one person — teams, roles and client workspaces — which Shipshot does not have. Nothing here is built.

$79.00 USDper month

$758.00 USD per year — 20% less than paying monthly

Teams, roles and client workspaces
White-label share links, comments and approvals
REST API, CLI and CI integrations
Everything in Studio

Licence: use the images on any listing you or your clients publish, including under your own brand.

The price above is what Agency will cost. Until it ships, the changelog records what has actually shipped.

Email me when Agency lands

Why the price is what it is

Three reasons, all of them architectural. If any of them stops being true, this section changes.

The canvas is the renderer: Preview and export are the same React components in the same browser engine, mounted through one component that takes four props. There is no second implementation to keep in sync and no re-render lottery, so there is no team paid to reconcile them — and what you see is what the file is, to the pixel.
No render farm: Exports run on one capped container with a pinned Chromium. A six-target set is twelve files in about four seconds, and the cost of that is measured in seconds of one CPU rather than in a per-image fee. Nothing about the price has to cover somebody else's GPU margin.
No ad spend and no sales team: One person builds this, for people who ship apps. The whole marketing budget is the page you are reading and the two free tools linked from it, and both of those are the product doing its job rather than an advertisement for it.

The comparison this page will not make

Shipshot does not publish a table of competitors’ prices. Their prices change without telling us, a wrong one here would be both a credibility loss and a legal exposure, and a page built on numbers we cannot keep current is a page that is wrong most of the time. Compare us yourself — the editor opens with no account and the validator will tell you whether anyone’s export is store-legal, ours included.

Where these numbers come from

Every amount above is read from Shipshot’s Stripe catalogue at request time and formatted in the currency Stripe reported. Nothing on this page is a number typed into a template, and the annual saving is computed from the two amounts rather than written down — so it cannot go stale after a price change.

The catalogue is fetched once per server process and held for its lifetime. A price changed in the Stripe dashboard therefore reaches this page on the next deploy or restart, not within seconds — which is stated here because a quiet cache on a pricing page is a second, unwritten answer to “how long may a wrong price stay up”.