Lead with the clearest benefit
Use the first frames to explain the product outcome quickly. Keep captions readable at store-gallery size.
Guide
App store screenshot evidence
A practical framework for designing and measuring screenshots without treating design opinions as guaranteed conversion results.
Localize meaning, not only words
Review expansion, cultural context, RTL flow, and locale-specific product screens before publishing.
Test one claim at a time
Use store experiments where available, define a primary metric, and avoid attributing unrelated release changes to artwork.
Keep an audit trail
Retain the project revision, target, locale, and exported files used in each experiment.
Turn the framework into assets
Create a reusable design, adapt it by target and locale, then export an organized archive of the selected files.